How Pamela Bull Uses WOW Moments to Create Referral Magic

There are a lot of ways to give BizBoxes.

But in our conversation with veteran Realtor Pamela Bull, she shared one approach that sets her apart: she doesn’t ask if her clients need moving boxes. She just sends them.

And that surprise? It creates the kind of client experience people talk about.

It’s Not About the Boxes—It’s About the Surprise

Pamela doesn’t send boxes just for convenience. She sends them to create a feeling.

By skipping the question and leading with generosity, she transforms a branded moving box into something far more powerful: a moment of care.

And when those boxes arrive? Clients call. They text. They thank her.

This moment of surprise becomes more than

Loving On Your People: How Pamela Bull Built an 85% Referral Business

Everyone in real estate talks about “great service.” But when Pamela Bull said it on the podcast, it didn’t sound like a buzzword—it sounded like a promise.

That mindset has helped Pamela generate 85% of her business through referrals. Not with funnels or follow-up sequences. But through consistent care, genuine relationships, and thoughtful gestures that speak louder than any campaign ever could.

A Care Strategy—Not a CRM Strategy

Pamela’s approach isn’t about flashy ads or automation. She’s focused on one thing: staying in touch.

Her routine is refreshingly personal:

• She delivers homemade cookies at closings and for pop-bys.
• She sends BizBoxes to clients without even telling them in advance.
• She hosts an annual Thanksgiving pie giveaway

How Greg Anderson Turns Clients into Lifelong Referrals

Most Realtors fade from their clients’ lives once the deal is done. Not Greg Anderson.

He’s built a referral-driven business by showing up—year after year—with personal touches, thoughtful services, and creative follow-up events that genuinely serve his clients. As Greg puts it, “I treat them as trusted friends… even the ones who aren’t warm and fuzzy—I stay in their life like a friend.”

7 Ways Greg Builds Relationships that Keep Referring

1. Home Anniversary Cards

Yes, every year. Greg sends a personalized card to celebrate each client’s home purchase anniversary. It’s simple, thoughtful, and creates an annual moment of reconnection.

2. Thanksgiving Pie Parties

Greg and his team host an epic pie giveaway in a decorated

How 700 Pies and a Bank Vault Created the Ultimate Thanksgiving Client Event

What if your next referral didn’t come from a postcard—but from a pumpkin pie?

Every Thanksgiving, veteran Realtor Greg Anderson helps transform an old bank vault into the most buzzed-about pie pickup spot in town. With over 700 pies, apple cider, music, and a warm “welcome back” for every guest, his client appreciation event has become a beloved tradition that keeps referrals rolling year after year.

As Greg says, “It’s a team event and then it’s an individual event because once the party starts... it’s the power of leveraging... so that the overall outcome is beneficial to all.”

Step 1: Start Planning Early

Greg begins organizing his pie giveaway in early October. He locks in the date, the venue, and his Costco pie order well ahead of time. That early prep prevents last-minute stress and ensures a smooth, welcoming experience.

“Our whole office gave out over 700 pies,” Greg shared. “It’s like the place to be.”

Why Good Service Isn’t Good Enough: Lessons from Kelley Decowski on Earning Referrals That Last

What does it really take to turn a one-time client into a lifelong referral source? For Kelley Decowski, the answer is simple—but not easy: great service. Not good. Not okay. Great.

In Episode #6 of the Outside the Box podcast, Kelley breaks down exactly what that kind of service looks like—and why it matters more than ever in today’s competitive real estate market.

The Power of Experience: Why It’s Not About Perfection

Kelley doesn’t just aim for satisfied clients. She designs her entire client journey around one goal: creating an amazing experience that clients want to talk about.

Overcoming Shiny Object Syndrome: Why Kelley Decowski Doubled Down on Consistency

In a world full of real estate tools, CRMs, templates, and trends, it’s easy to feel like you’re always one app behind. But Kelley Decowski doesn’t chase the next big thing. She doubled down on what actually works: handwritten notes, personal calls, and staying visible to the people who already know and trust her.

The Simplicity of a Proven System

Kelley has used the same CRM for over a decade—Referral Maker. Not because it's flashy, but because it’s focused. It supports the exact actions she knows generate repeat and referral business: handwritten notes, regular calls, and monthly value-driven touchpoints.

The Secret? Rhythmic, Reliable

The Sweetest Referral Strategy: Why Tim Langhauser Sends Brownies to Kids

What if the key to building a powerful referral-based business wasn’t just great service or clever marketing… but birthday brownies?

In Episode #5 of Outside the Box, Tim Langhauser shares the thoughtful, personal touches behind his wildly successful real estate business. At the heart of it all? A simple philosophy:

Tim doesn’t wait for referrals to happen. He creates them—through intentional systems, meaningful gifts, and staying top of mind with the people who matter most.

Why Kid-Focused Gifts Make a Big Impact

Tim and his wife run Compass Home Group in Maryland. Early in their careers, they made a decision: they weren’t just going to sell homes—they were going to build community.

Instead of focusing on transactions, they built systems to stay connected with

How Tim Langhauser Turned His Sphere Into a Community with the Big Mouth Club

What if your real estate database didn’t just feel like a list of leads—but like a community that grew with you?

That’s exactly what Tim Langhauser, leader of the Compass Home Group in Bel Air, Maryland, has built. In this episode of Outside the Box, Tim shared how his “Big Mouth Club” became a referral-generating machine rooted in connection, creativity, and celebration.

A Club That’s More Than Just a Name

The Big Mouth Club isn’t some secret code Tim uses behind the scenes. It’s a real identity embraced by his clients.

“We have a specific logo for our Big Mouths. It’s on the hood of the car that our team drives around… When we do some of our events throughout the year, we actually have Big Mouth t-shirts.”

The club includes anyone who buys, sells, or refers business to Tim’s team.

Commission Breath is Killing Your Referrals: Chuck Honabach’s Mindset Shift

What if the biggest thing holding your real estate business back... was your breath?

Not literally, of course—but Chuck Honabach, a top-producing Realtor from Lancaster, PA, has a term for something he sees all too often in the industry: commission breath.

“They can smell when you’re thinking about your commission.”

Chuck’s message in Episode #4 of Outside the Box is clear: If your focus is on closing the deal instead of serving the client, they’ll feel it. And once trust is broken, referrals dry up fast.

Clients Know When You’re Not in It for Them

Yes, Realtors have bills to pay. But when you start prioritizing your paycheck over your client’s needs, Chuck warns, you’re out of alignment—and eventually, out of business.

“Once it becomes about your paycheck, you’re out of business,” he says.
“The second you think about your own pocket before theirs, you're done.”

This mindset shift—putting clients first, always—is

How Chuck Honabach Built a Local Brand—One Espresso Martini at a Time

What’s the secret to becoming the go-to Realtor in your community?

According to Chuck Honabach, it’s not a billboard, not a social media hack, and definitely not a cold pitch. It’s something much simpler—and more powerful: showing up consistently where your people are.

Chuck is living proof that real estate is still a people business. And in his words, people refer to the agents they know.

The “Chucktini” Strategy: Relationship Marketing, One Espresso at a Time

Chuck doesn’t flash business cards or pitch himself as a Realtor every time he steps into a local business. He simply becomes a regular. He chats with staff, builds relationships with owners, and supports their establishments. Over time, those casual visits turn into real recognition—and trust.

Why Local Presence Beats Mass Advertising

In a world where