Outside the Box Podcast
Grow Your Real Estate Business Through Referrals & Repeat Clients – Outside The Box Podcast
Successful realtors know that the key to long-term growth isn’t constantly chasing new leads—it’s about referral marketing, strengthening your sphere of influence, and keeping past clients coming back. A referral-based real estate business is not only more sustainable but also more profitable in the long run.
That’s why we created the Outside The Box podcast—your go-to resource for mastering referral marketing strategies, building relationships, and creating a real estate brand that generates consistent repeat business.
Why Outside The Box is a Must-Listen for Realtors
At BizBox, we’ve worked with thousands of realtors who have built thriving businesses by focusing on referrals. The most successful agents don’t rely on cold calling or expensive ads—they leverage their sphere of influence to create a steady stream of repeat clients and referrals.
This podcast is dedicated to helping you do the same by sharing real-world success stories, actionable marketing strategies, and insights from top-producing realtors.
What You’ll Learn in Every Episode
- How to expand your sphere of influence and become the go-to agent in your market
- Proven referral marketing techniques to generate more real estate leads
- How to deliver an unforgettable client experience that leads to repeat business
- Creative follow-up strategies to keep past clients engaged and referring you
Why a Referral-Based Business Model Works
Clients trust referrals more than any advertisement. That’s why top realtors invest in relationship-building and staying top-of-mind with their past clients. A well-nurtured network leads to:
- More high-quality leads from word-of-mouth referrals
- Increased client loyalty and lifetime value
- Less reliance on costly lead-generation tactics
- Stronger credibility in your local real estate market
Featured Episode – The Foundation of a Referral-Driven Real Estate Business
Our first episode is live! Learn the fundamental steps for shifting from transactional real estate to a referral-based business. We’ll cover:
- How to build authentic relationships that lead to repeat and referral business
- The psychology behind why clients refer realtors to friends and family
- Essential marketing strategies for maintaining long-term client connections
Don’t miss this deep dive into the mindset, habits, and marketing techniques that separate high-earning realtors from the rest.
Ready to grow your referral business? Listen now and start building a real estate career that thrives on repeat clients and word-of-mouth marketing.

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April 25, 2025
How Tim Langhauser Turned His Sphere Into a Community with the Big Mouth Club
What if your real estate database didn’t just feel like a list of leads—but like a community that grew with you?
That’s exactly what Tim Langhauser, leader of the Compass Home Group in Bel Air, Maryland, has built. In this episode of Outside the Box, Tim shared how his “Big Mouth Club” became a referral-generating machine rooted in connection, creativity, and celebration.
“Watching the evolution of our Big Mouths grow up with us and us growing up with them is the most rewarding thing in the business.”
A Club That’s More Than Just a Name
The Big Mouth Club isn’t some secret code Tim uses behind the scenes. It’s a real identity embraced by his clients.
“We have a specific logo for our Big Mouths. It’s on the hood of the car that our team drives around… When we do some of our events throughout the year, we actually have Big Mouth t-shirts.”
The club includes anyone who buys, sells, or refers business to Tim’s team.
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April 18, 2025
Commission Breath is Killing Your Referrals: Chuck Honabach’s Mindset Shift
What if the biggest thing holding your real estate business back... was your breath?
Not literally, of course—but Chuck Honabach, a top-producing Realtor from Lancaster, PA, has a term for something he sees all too often in the industry: commission breath.
“They can smell when you’re thinking about your commission.”
Chuck’s message in Episode #4 of Outside the Box is clear: If your focus is on closing the deal instead of serving the client, they’ll feel it. And once trust is broken, referrals dry up fast.
Clients Know When You’re Not in It for Them
Yes, Realtors have bills to pay. But when you start prioritizing your paycheck over your client’s needs, Chuck warns, you’re out of alignment—and eventually, out of business.
“Once it becomes about your paycheck, you’re out of business,” he says.
“The second you think about your own pocket before theirs, you're done.”This mindset shift—putting clients first, always—is
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April 11, 2025
How Chuck Honabach Built a Local Brand—One Espresso Martini at a Time
What’s the secret to becoming the go-to Realtor in your community?
According to Chuck Honabach, it’s not a billboard, not a social media hack, and definitely not a cold pitch. It’s something much simpler—and more powerful: showing up consistently where your people are.
Chuck is living proof that real estate is still a people business. And in his words, people refer to the agents they know.
The “Chucktini” Strategy: Relationship Marketing, One Espresso at a Time
Chuck doesn’t flash business cards or pitch himself as a Realtor every time he steps into a local business. He simply becomes a regular. He chats with staff, builds relationships with owners, and supports their establishments. Over time, those casual visits turn into real recognition—and trust.
“I’m known around town as the espresso martini person—they even named it after me. They call it the ‘Chucktini.’”
Why Local Presence Beats Mass Advertising
In a world where
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April 03, 2025
The 90-Day Goal That Changed How I Think About Referral Calls
There was one moment in my interview with Bill Moomaw that really stuck with me…
“I have a goal right now where I want to help at least three people in the next 90 days buy or sell a house.”
That line hit different.
Because Bill isn’t just calling past clients to catch up—he’s calling with purpose. And he’s not shy about asking for the business.
Here’s the line he uses every time:
“Will you do me a favor? If you hear of someone looking to buy or sell real estate, will you think of me?”
It’s simple. It’s clear. And it works.
A Referral System That’s Repeatable (And Doesn’t Feel Salesy)
- Always Ask: Bill doesn’t lead with the ask—but he builds up to it. After a warm, natural conversation, he shares his goal and ends with a favor.
- Follow Up Every 90 Days: His CRM reminds him to reconnect with everyone—sphere contacts, past clients, all of it.
- Plant the Seed Every Time: Even if they say no, Bill ends the call with his ask. It helps
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March 27, 2025
“It’s All Annoying… Until It’s Relevant.”
Staying Top-of-Mind with $200M Producer Bill Moomaw
Ever wonder if you’re annoying people with your marketing?
That was the exact question going into this week’s Outside the Box podcast with Bill Moomaw, a top-producing Realtor with over $200 million in sales. His answer? A powerful shift in mindset:
“Yeah, so it’s all annoying… until it’s relevant.”
—Bill MoomawWhy Most Agents Stop Too Soon
Bill sees it all the time—Realtors send a few mailers or post inconsistently and then give up because they don’t see immediate results.
But what if you’re closer than you think?
The truth is, we overestimate how much people notice our marketing, and underestimate what it does when the timing is right. Consistency isn’t just a buzzword—it’s the strategy.
“I think that is the single best marketing tool we have available to us.”
—Bill Moomaw, on mailersYes, we’re talking about good old-fashioned mail.
Even if someone tosses it in the trash, they still saw
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March 26, 2025
The $0 Strategy That Builds Your Business (Insights from Lee Tessier)
Most Realtors spend time and money chasing leads—mailers, ads, drip campaigns. But what if the most effective strategy was already in your hand... and it didn’t cost a dime?
In Episode #2 of Outside the Box, Lee Tessier shares a powerful, free strategy that has helped him build a business fueled by repeat and referral clients. It’s simple, it’s fast, and it’s wildly effective.
"If I could only give one piece of advice to an agent looking to grow their business, it would be this: Pick up the phone." — Lee Tessier
Why Phone Calls Still Matter
Lee explains that most agents overlook their most powerful tool: the phone. Not the fancy CRM, not the latest lead gen service—just the phone, used the way it was originally intended.
The truth is, life is always changing. Promotions, new babies, relocations—these moments spark real estate conversations. But unless you’re checking in, you’ll never know when your client needs you again.
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March 18, 2025
Should You Buy a Moving Truck for Your Real Estate Business? Insights from Lee Tessier Should You Buy a Moving Truck for Your Real Estate Business? Insights from Lee Tessier
What if you could stay top of mind with past clients without constantly following up? Some Realtors have found a creative way to do just that—by offering a branded moving truck as a client perk. But is it actually a smart investment?
On Episode #2 of Outside the Box, veteran Realtor Lee Tessier breaks down the real pros and cons of owning a moving truck for your business.
How a Moving Truck Keeps You in Touch After the Sale
A moving truck might seem like just another expense, but it can be a powerful tool for building long-term client relationships and strengthening your repeat and referral business. Here’s why:
Clients Keep Using It
Moving day isn’t the only time people need a truck. Past clients might borrow it for home renovations, furniture pickups, or charity donations—giving you repeated opportunities to reconnect
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March 18, 2025
How to Host a Housewarming or Relocation Party for Realtors | Referral & Client Appreciation Strategies How to Host a Housewarming or Relocation Party for Realtors
Most Realtors disappear after closing, but the best ones find ways to stay connected and generate repeat and referral business. One of the best ways to do that? Hosting a relocation or housewarming party for your clients. This great idea comes from Lee Tessier and the insightful conversation we had with him on the Outside the Box podcast, where he shared how this strategy helps agents build their sphere of influence and generate referrals.
Not only does this make your clients feel special, but it also introduces you to their friends, family, and new neighbors—many of whom may need a Realtor soon. And the best part? You can throw an incredible housewarming party for under $1,000 while setting yourself up for future referrals.
1. Cater the Food—Keep It Simple
When it comes to food, simplicity is key. You want something easy for
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March 13, 2025
Lee Tessier’s Top 50 Strategy: The Secret to More Referrals & Repeat Clients
What if your next deal wasn’t coming from a cold lead—but from a trusted connection who already knows, likes, and trusts you?
That’s exactly how Lee Tessier, a real estate pro with over $1 billion in closed sales, built a referral machine. Instead of marketing to an entire city, Lee focuses on his Top 50—the core group of people who consistently send him business.
The Power of the Top 50 Strategy
Most Realtors spend too much time chasing new leads while neglecting the best source of business—their past clients and strongest advocates. Lee’s approach flips the script by prioritizing the people who already trust him.
Lee’s Take:
"Your Top 50 should be the people who already know, like, and trust you—past clients, referral partners, and strong connections. These are the ones who will consistently send you business."
How to Build & Nurture Your Top 50
Identify Your Best Referral Sources
Go through your past deals—who
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March 12, 2025
Your Next Transaction Is Right in Front of You: How to Turn One Client Into a Lifetime of Referrals
Most agents are so focused on their next lead that they overlook the goldmine right in front of them—the client they’re working with today. Every transaction is an opportunity to create a lifelong referral source, but only if you go above and beyond to make the experience unforgettable.
The Biggest Mistake Agents Make: Not Communicating the Process
In the first episode of Outside the Box, top Realtor Rachelle Peters shares a crucial insight: most agents don’t help their clients through the transaction from beginning to end because they assume there’s nothing to report. But here’s the problem—your client doesn’t know what’s going on.
Buying or selling a home is an emotional, often stressful process, and when clients feel left in the dark, it creates unnecessary anxiety.
How to Deliver an Unforgettable Client Experience
- Keep Clients in the Loop: Clients don’t know what’s happening unless you