The Secret Marketing Weapon with a 100% Open Rate? Amanda Furman Swears By It

Forget open rates and email funnels—Amanda Furman has a simpler, more powerful strategy. And it’s working.

Handwritten notes.

Not fancy. Not automated. But deeply personal—and wildly effective.

That’s not just a policy—it’s a philosophy. And it’s helped Amanda build a thriving 98% referral-based real estate business in the Fox Cities area of Wisconsin.

Amanda’s Handwritten Note Strategy

Amanda’s system is deceptively simple:

1. Look for “Pain, Pleasure, and Celebration”

“If I’m struggling to find five [people to write], I go to social media and I look for pain, pleasure, and celebration and I just write people.”

2. Keep it Personal, Not Promotional

No logos. No listings. Just connection.

“I have cards for losing a pet, celebratory cards, welcoming

How Amanda Furman Became the Mayor of Her Market

Amanda Furman doesn’t chase leads. She doesn’t cold call. She doesn’t buy billboards.

98% of her business comes through referrals.

But it’s not magic—it’s a method.

In this episode of Outside the Box, Amanda walks us through how she built a nearly all-referral business by becoming the go-to name in her neighborhood—not with hard sells, but with heart.

Step One: Show Up Like You’re on the Ballot

Amanda isn’t just active in her community—she’s visible. She volunteers, sits on local boards, supports school fundraisers, and shows up at the farmers market.

She didn’t force it. She started with the groups her family was already involved with—and built from there. It’s what makes it sustainable and authentic.

Step Two: Be Present, Personal, and Proactive

In

How Pamela Bull Uses WOW Moments to Create Referral Magic

There are a lot of ways to give BizBoxes.

But in our conversation with veteran Realtor Pamela Bull, she shared one approach that sets her apart: she doesn’t ask if her clients need moving boxes. She just sends them.

And that surprise? It creates the kind of client experience people talk about.

It’s Not About the Boxes—It’s About the Surprise

Pamela doesn’t send boxes just for convenience. She sends them to create a feeling.

By skipping the question and leading with generosity, she transforms a branded moving box into something far more powerful: a moment of care.

And when those boxes arrive? Clients call. They text. They thank her.

This moment of surprise becomes more than

Loving On Your People: How Pamela Bull Built an 85% Referral Business

Everyone in real estate talks about “great service.” But when Pamela Bull said it on the podcast, it didn’t sound like a buzzword—it sounded like a promise.

That mindset has helped Pamela generate 85% of her business through referrals. Not with funnels or follow-up sequences. But through consistent care, genuine relationships, and thoughtful gestures that speak louder than any campaign ever could.

A Care Strategy—Not a CRM Strategy

Pamela’s approach isn’t about flashy ads or automation. She’s focused on one thing: staying in touch.

Her routine is refreshingly personal:

• She delivers homemade cookies at closings and for pop-bys.
• She sends BizBoxes to clients without even telling them in advance.
• She hosts an annual Thanksgiving pie giveaway