How Pamela Bull Uses WOW Moments to Create Referral Magic

There are a lot of ways to give BizBoxes.

But in our conversation with veteran Realtor Pamela Bull, she shared one approach that sets her apart: she doesn’t ask if her clients need moving boxes. She just sends them.

“They catch them off guard because I don’t tell them ahead of time they’re going to get them.”

And that surprise? It creates the kind of client experience people talk about.

It’s Not About the Boxes—It’s About the Surprise

Pamela doesn’t send boxes just for convenience. She sends them to create a feeling.

“Well, you might need a little help getting things packed up to move. And so it’s just an additional gift I want to give.”

By skipping the question and leading with generosity, she transforms a branded moving box into something far more powerful: a moment of care.

And when those boxes arrive? Clients call. They text. They thank her.

“It’s just an additional gift I want to give.”

This moment of surprise becomes more than a delivery—it becomes a story. A conversation starter. A reason to remember her.

“So many people don’t [unpack]... and you have that advertising sitting there. Potentially for months.”

Pamela’s Secret to an 85% Referral Business

Pamela built her business by focusing on one thing: staying in touch.

“It has to be absolutely staying in contact with them. You have to build those relationships.”

For her, it’s not about flashy campaigns or cold calls. It’s about simple, thoughtful touchpoints:

Monthly recipe cards
Gratitude gifts at the end of the year
Hand-delivered cookies in pink ribbon-tied boxes
A 250-pie Thanksgiving giveaway
And yes—BizBoxes, delivered without warning, right when her clients need them most

“Focus on the people that I know. Most—85% of the people that I work with—are referrals.”

Her system isn’t complicated. But it is consistent.

“Loving on them. Staying in touch. Loving on them.”

No Campaign Needed—Just Care

Pamela’s approach is simple: she leads with care.

And that care creates conversations. It builds loyalty. It transforms clients into referral sources who remember how she made them feel.

“Most people’s bottom number is the dollar sign. Mine’s not. Mine is how many families or individuals can I help per year?”

So the next time you find yourself asking, "Do you need anything?"

Pause.

Just send the BizBoxes.

Listen to the Full Episode

Want to hear the full story of how Pamela built her business on WOW moments and warm follow-up?

Watch the full episode on YouTube

Events like these aren’t just about fun—they’re a smart way to build lasting client relationships. And when the time comes for a thoughtful follow-up, the right closing gift can make all the difference. That’s why many top Realtors use branded moving boxes and custom moving boxes as part of their gifting strategy. A well-timed, personalized touch keeps your name in front of clients long after the move.