Monthly Archives: July 2025
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July 10, 2025
They’re Watching: Why Silent Engagement Still Builds Your Brand
Realtors—ever feel like your marketing is falling flat?
You’re showing up on social media. You’re sending postcards. You’re emailing your database. But no one’s hitting like. The phone isn’t ringing. And you start wondering… is any of this even working?
Marci Press has a word of encouragement for you: “Just because someone doesn’t call or like doesn’t mean it’s not working.”
Ghost Engagement Is Real—And It’s Working in Your Favor
Marci calls it what it is: ghost engagement.
People are watching your stories. They scroll past your content. They see your open houses, your tips, your sold signs. They may not hit like or comment—but they’re noticing.
“They are watching. They’re absorbing,” she explains. “And then when they do need something, they remember that you’re there.”
In a world where people rarely announce their intent to buy or sell ahead of time, these silent impressions matter. They build recognition. They build trust.
