Marci Press
How Marci Press Built a Referral Business by Being “Old School” — and Consistently Caring
Marci Press doesn’t chase the latest real estate trends. She doesn’t rely on paid leads or social media gimmicks. Instead, she’s built a successful referral-based business through a strategy that’s as old as the industry itself:
Show up. Follow through. Care.
“Being old school just means you care. It means you pick up the phone. You check in. You stay consistent.”
— Marci Press
In this Outside the Box episode, Marci shares how she turned an unlikely start—working full-time as a legal secretary and raising three boys as a single mom—into a thriving business that’s now spanned over two decades and 1,000+ homes sold.
A Simple But Rare Strategy: Pick Up the Phone
Marci doesn’t knock texting—but when it comes to trust, she says it falls short.
“You can’t relay tone, sincerity, or emotion in a text. You just can’t.”
In an era where DMs and emojis are the default, Marci stands out by picking up the phone—especially when something important happens. It’s one of the reasons she consistently wins listings over other agents.
“Oftentimes when I win that listing, they’ll say, ‘Your communication—the fact that you actually picked up the phone and called us—made the difference.’”
You Are Your Best Advocate
Marci doesn’t sit back and hope referrals show up. She puts herself out there, with confidence and tact.
“If you’re not telling people, no one is.”
She makes it a point to talk about her business—casually, consistently, and proudly.
“Every single person you know—from the person who cuts your hair to the person who services your car—should know you’re a Realtor. And if it’s done tactfully, it isn’t salesy. It’s wonderful.”
Why Consistency Beats Talent
Ask Marci what separates top producers from everyone else? It’s not charm. It’s not creativity.
“We are consistent in our marketing and outreach. That’s our edge.”
She and her team, Marci Press & Pros, don’t reinvent the wheel. They follow through. Weekly mailings. Strategic farming. Instagram posts. Client calls. Even when it’s busy. Even when it’s quiet.
Everyone’s Watching—Even If They Don’t Say So
If you’ve ever doubted your visibility, Marci has a reminder:
“People are seeing your socials, even if they don’t ‘like’ it. They get your postcards, even if they don’t call.”
These “silent impressions” are what keep her name top of mind. Her advice?
Keep showing up. Because they’re watching. And when the moment comes, they’ll remember who was there all along.
Overdeliver Every Time
When asked how she’d start over today, Marci’s answer was simple:
“If you tell someone you’re going to do something, just do it. And do it better than anyone else can.”
It’s easy to blend in. Marci succeeds by standing out—through effort, integrity, and follow-through.
Realtor Takeaways from Marci Press
- Call more, text less: Especially when it matters.
- Be visible everywhere: Social media, mail, calls, even postcards.
- Promote yourself, tactfully: If you don’t, no one else will.
- Stay consistent: In your outreach, marketing, and follow-up.
- Be genuine: Clients can feel when you care—and when you don’t.
Listen to the Full Podcast Episode
Get all of Marci’s insights—including how she balances consistency with chaos, what tools her team uses, and why she doesn’t worry about being flashy.
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July 10, 2025
They’re Watching: Why Silent Engagement Still Builds Your Brand
Realtors—ever feel like your marketing is falling flat?
You’re showing up on social media. You’re sending postcards. You’re emailing your database. But no one’s hitting like. The phone isn’t ringing. And you start wondering… is any of this even working?
Marci Press has a word of encouragement for you: “Just because someone doesn’t call or like doesn’t mean it’s not working.”
Ghost Engagement Is Real—And It’s Working in Your Favor
Marci calls it what it is: ghost engagement.
People are watching your stories. They scroll past your content. They see your open houses, your tips, your sold signs. They may not hit like or comment—but they’re noticing.
“They are watching. They’re absorbing,” she explains. “And then when they do need something, they remember that you’re there.”
In a world where people rarely announce their intent to buy or sell ahead of time, these silent impressions matter. They build recognition. They build trust.
