Monthly Archives: April 2025
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April 25, 2025
How Tim Langhauser Turned His Sphere Into a Community with the Big Mouth Club
What if your real estate database didn’t just feel like a list of leads—but like a community that grew with you?
That’s exactly what Tim Langhauser, leader of the Compass Home Group in Bel Air, Maryland, has built. In this episode of Outside the Box, Tim shared how his “Big Mouth Club” became a referral-generating machine rooted in connection, creativity, and celebration.
“Watching the evolution of our Big Mouths grow up with us and us growing up with them is the most rewarding thing in the business.”
A Club That’s More Than Just a Name
The Big Mouth Club isn’t some secret code Tim uses behind the scenes. It’s a real identity embraced by his clients.
“We have a specific logo for our Big Mouths. It’s on the hood of the car that our team drives around… When we do some of our events throughout the year, we actually have Big Mouth t-shirts.”
The club includes anyone who buys, sells, or refers business to Tim’s team.
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April 18, 2025
Commission Breath is Killing Your Referrals: Chuck Honabach’s Mindset Shift
What if the biggest thing holding your real estate business back... was your breath?
Not literally, of course—but Chuck Honabach, a top-producing Realtor from Lancaster, PA, has a term for something he sees all too often in the industry: commission breath.
“They can smell when you’re thinking about your commission.”
Chuck’s message in Episode #4 of Outside the Box is clear: If your focus is on closing the deal instead of serving the client, they’ll feel it. And once trust is broken, referrals dry up fast.
Clients Know When You’re Not in It for Them
Yes, Realtors have bills to pay. But when you start prioritizing your paycheck over your client’s needs, Chuck warns, you’re out of alignment—and eventually, out of business.
“Once it becomes about your paycheck, you’re out of business,” he says.
“The second you think about your own pocket before theirs, you're done.”This mindset shift—putting clients first, always—is
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April 11, 2025
How Chuck Honabach Built a Local Brand—One Espresso Martini at a Time
What’s the secret to becoming the go-to Realtor in your community?
According to Chuck Honabach, it’s not a billboard, not a social media hack, and definitely not a cold pitch. It’s something much simpler—and more powerful: showing up consistently where your people are.
Chuck is living proof that real estate is still a people business. And in his words, people refer to the agents they know.
The “Chucktini” Strategy: Relationship Marketing, One Espresso at a Time
Chuck doesn’t flash business cards or pitch himself as a Realtor every time he steps into a local business. He simply becomes a regular. He chats with staff, builds relationships with owners, and supports their establishments. Over time, those casual visits turn into real recognition—and trust.
“I’m known around town as the espresso martini person—they even named it after me. They call it the ‘Chucktini.’”
Why Local Presence Beats Mass Advertising
In a world where
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April 03, 2025
The 90-Day Goal That Changed How I Think About Referral Calls
There was one moment in my interview with Bill Moomaw that really stuck with me…
“I have a goal right now where I want to help at least three people in the next 90 days buy or sell a house.”
That line hit different.
Because Bill isn’t just calling past clients to catch up—he’s calling with purpose. And he’s not shy about asking for the business.
Here’s the line he uses every time:
“Will you do me a favor? If you hear of someone looking to buy or sell real estate, will you think of me?”
It’s simple. It’s clear. And it works.
A Referral System That’s Repeatable (And Doesn’t Feel Salesy)
- Always Ask: Bill doesn’t lead with the ask—but he builds up to it. After a warm, natural conversation, he shares his goal and ends with a favor.
- Follow Up Every 90 Days: His CRM reminds him to reconnect with everyone—sphere contacts, past clients, all of it.
- Plant the Seed Every Time: Even if they say no, Bill ends the call with his ask. It helps