85% Referral Business - One Simple Mindset
Loving On Your People: How Pamela Bull Built an 85% Referral Business
Everyone in real estate talks about “great service.” But when Pamela Bull said it on the podcast, it didn’t sound like a buzzword—it sounded like a promise.
“I don’t really think of it as marketing. I just love on my people.”
That mindset has helped Pamela generate 85% of her business through referrals. Not with funnels or follow-up sequences. But through consistent care, genuine relationships, and thoughtful gestures that speak louder than any campaign ever could.
A Care Strategy—Not a CRM Strategy
Pamela’s approach isn’t about flashy ads or automation. She’s focused on one thing: staying in touch.
“You have to build those relationships… it’s not just about helping someone buy or sell a house, and then we’re done.”
Her routine is refreshingly personal:
- She delivers homemade cookies at closings and for pop-bys.
- She sends BizBoxes to clients without even telling them in advance.
- She hosts an annual Thanksgiving pie giveaway at her office.
- She sends cards, gifts, and recipe mailers year-round.
Her Thanksgiving Pie Giveaway: A Local Touch That Sticks
One of Pamela’s standout events is her annual pie giveaway, held the Monday before Thanksgiving. She uses a simple Google Form for clients to request a pie and choose a pickup window.
“They get to choose whether they want pumpkin or apple... and then they come by on that Monday.”
It’s not limited to just past clients. Anyone who sees the post and signs up can stop by. That means more community engagement—and more conversations that lead to referrals.
Even Clients Who Move Away Still Feel the Love
Some Realtors stop their service once a client moves away. Not Pamela.
“For the out-of-state ones... I will send them popcorn tins.”
Why? Because even if the client left the area, they still have friends and family nearby. And people refer the agents they trust.
It’s About Families, Not Funnels
Pamela doesn’t track GCI. She tracks how many families she can help.
“Most people’s bottom number is the dollar sign. Mine’s not. Mine is how many families or individuals can I help per year?”
Her business is built on love, not leads. She’s proof that if you care consistently, referrals will follow.
Listen to the Full Episode
Want to hear how Pamela built her referral-based business with care, not campaigns?
Listen to Episode #8 of Outside the Box
A Final Thought on Follow-Up
Events like Pamela’s pie giveaway aren’t just thoughtful gestures—they’re branding moments. And when it’s time for a follow-up that sticks, many top Realtors rely on tools like branded moving boxes or custom moving kits.
A well-timed surprise, like a BizBox on the doorstep, turns a transaction into a memory. That’s why Realtors across the country trust BizBox to deliver their marketing—with care.
