How Greg Anderson Turns Clients into Lifelong Referrals

Most Realtors fade from their clients’ lives once the deal is done. Not Greg Anderson.

He’s built a referral-driven business by showing up—year after year—with personal touches, thoughtful services, and creative follow-up events that genuinely serve his clients. As Greg puts it, “I treat them as trusted friends… even the ones who aren’t warm and fuzzy—I stay in their life like a friend.”

7 Ways Greg Builds Relationships that Keep Referring

This episode of Outside the Box unpacks Greg’s repeat and referral system, revealing client appreciation strategies you probably haven’t tried yet. Listen to the full interview here: Episode #7 with Greg Anderson.

1. Home Anniversary Cards

Yes, every year. Greg sends a personalized card to celebrate each client’s home purchase anniversary. It’s simple, thoughtful, and creates an annual moment of reconnection.

2. Thanksgiving Pie Parties

Greg and his team host an epic pie giveaway in a decorated bank vault. They hand out over 200 pies, complete with music, snacks, and activities for kids. It’s festive, fun, and packed with past clients.

3. Paper Shredding Days

A practical service that brings people back without a sales pitch. Clients drive through, pop their trunks, and leave with one less chore on their list. “It’s kind of giving back and letting them know that we're here to serve them all the time, not just when they're ready to buy or sell a house.”

4. Tax Seminars

Greg invites clients to educational events about property tax appeals. They walk away with real value—and often start talking about their next move. “It gets those conversations started… put me on the calendar in two years when I retire, I’m out of here.”

5. Testimonial Tuesdays

Greg shares weekly testimonials on social media. It’s a subtle but consistent reminder to his network that he’s still active—and still delivering results.

6. Social Media Interaction

He doesn’t just post. He comments, congratulates, and keeps up with his clients’ lives. It’s not about engagement metrics—it’s about relationships.

7. Treating Clients Like Friends

This is the core of Greg’s strategy. Whether clients are warm and fuzzy or tough and transactional, he shows up for them like a true friend would.

Why This Works

Greg’s approach isn’t flashy or salesy. It’s consistent, personal, and built on genuine care. And it pays off. Instead of begging for referrals, he earns them through real connection and repeated value.

How You Can Start

If you want to build a referral business like Greg’s, start by showing up—especially after the closing. Host a service day. Send a card. Drop into a client’s comments with a genuine congrats. Make them feel remembered, not marketed to.

And when it comes time to follow up with something tangible? Events like these aren’t just about fun—they’re a smart way to build lasting client relationships. When the time comes for a thoughtful gift, the right closing gift can make all the difference. That’s why many top Realtors use branded moving boxes and custom moving boxes as part of their gifting strategy. A well-timed, personalized touch keeps your name in front of clients long after the move.