How Amanda Furman Became the Mayor of Her Market

Amanda Furman doesn’t chase leads. She doesn’t cold call. She doesn’t buy billboards.

98% of her business comes through referrals.

But it’s not magic—it’s a method.

“I kind of like to think of myself as the mayor of my area.” — Amanda Furman

In this episode of Outside the Box, Amanda walks us through how she built a nearly all-referral business by becoming the go-to name in her neighborhood—not with hard sells, but with heart.

Step One: Show Up Like You’re on the Ballot

Amanda isn’t just active in her community—she’s visible. She volunteers, sits on local boards, supports school fundraisers, and shows up at the farmers market.

“I'm like the cheerleader for our area, because I love it here and I want everybody to love it as much as me.”

She didn’t force it. She started with the groups her family was already involved with—and built from there. It’s what makes it sustainable and authentic.

Step Two: Be Present, Personal, and Proactive

In October, Amanda hand-delivers over 600 pumpkins to her community.

She spotlights small businesses every Friday. She drops off BizBoxes to overwhelmed sellers. She’s known for thoughtful gestures—not sales tactics.

“We’re not looking for business. We’re just looking to be there for people… in our sphere, in our community.”

That mindset has turned Amanda into a local legend—someone people genuinely enjoy hearing from and referring.

Step Three: Be Relational, Not Promotional

While many agents push their business at every opportunity, Amanda does something different—she builds real friendships.

She writes 10 to 15 handwritten notes a week. Most of them have nothing to do with real estate. They're about birthdays, condolences, congratulations—real life moments.

“I’m not a salesperson. I’m just good with people.”

That’s what builds trust. That’s what makes people think of her when it’s time to buy or sell.

Be Known for More Than Your Job Title

You don’t need leads from Zillow. You don’t need cold emails. You need your community to know you, like you, and think of you when the topic of real estate comes up.

Want a referral-based business like Amanda’s? Start by being present. Be real. Be known for service.

Listen to Amanda's Full Strategy

Want the full scoop on how Amanda turned local love into business success?

Watch Episode #9 of Outside the Box on YouTube

Simple community strategies like Amanda’s are powerful ways to grow your repeat and referral business. And when it’s time to follow up after the move, a thoughtful touch can go a long way.

That’s why top Realtors turn to branded moving boxes and custom moving boxes—closing gifts that keep you top of mind long after closing day.