Using Ghost Engagement to Build Trust and Referrals
They’re Watching: Why Silent Engagement Still Builds Your Brand
Realtors—ever feel like your marketing is falling flat?
You’re showing up on social media. You’re sending postcards. You’re emailing your database. But no one’s hitting like. The phone isn’t ringing. And you start wondering… is any of this even working?
Marci Press has a word of encouragement for you: “Just because someone doesn’t call or like doesn’t mean it’s not working.”
Ghost Engagement Is Real—And It’s Working in Your Favor
Marci calls it what it is: ghost engagement.
People are watching your stories. They scroll past your content. They see your open houses, your tips, your sold signs. They may not hit like or comment—but they’re noticing.
“They are watching. They’re absorbing,” she explains. “And then when they do need something, they remember that you’re there.”
In a world where people rarely announce their intent to buy or sell ahead of time, these silent impressions matter. They build recognition. They build trust. And they make sure your name is already on the shortlist when it’s time to take action.
Visibility Builds Trust—Even Without Feedback
Think about it this way: marketing today isn’t about instant gratification. It’s about brand equity—staying visible, relevant, and trustworthy until the moment your client needs you.
“You just have to keep showing up,” Marci says. “It’s a long game. It’s not a short game.”
She reminds us that marketing isn’t just about the people who click. It’s about the people who are quietly watching, saving, remembering.
That means every story you post, every postcard you send, every email you write—it’s doing work behind the scenes. Even when they don’t say a word.
Keep Planting the Seeds
It’s easy to get discouraged when you don’t see instant results. But the best Realtors understand this truth: consistency beats applause.
So keep posting. Keep sending. Keep showing up in inboxes, mailboxes, and feeds.
“It’s happening. And you don’t know when it’s going to come through, but it’s going to come through.”
Conclusion: Stay the Course—They’re Watching
Marketing in real estate doesn’t always give you immediate feedback. But that doesn’t mean it’s not working.
Every impression you make adds to your visibility. Every touchpoint builds trust. And every silent viewer could be your next client—or your next referral.
So don’t stop now. Keep building your repeat and referral business by staying top of mind.
Events like these aren’t just about fun—they’re a smart way to build lasting client relationships. And when the time comes for a thoughtful follow-up, the right closing gift can make all the difference. That’s why many top Realtors use branded moving boxes and custom moving boxes as part of their gifting strategy. A well-timed, personalized touch keeps your name in front of clients long after the move.
