Pamela Bull
How Pamela Bull Built a Relationship-Driven Real Estate Business
Pamela Bull doesn’t think of what she does as marketing.
“I don’t really think of it as marketing. I just love on my people.”
That philosophy runs through everything she does—from homemade cookies and surprise BizBoxes to monthly recipe cards and an annual 250-pie giveaway.
Based in Knoxville, Tennessee, Pamela serves over 80 families a year, and 85% of her business comes from referrals. Her approach is simple, personal, and consistent.
“Most people’s bottom number is the dollar sign. Mine’s not. Mine is how many families or individuals can I help per year?”
Her business is built on care—not campaigns.
Featured Blogs from This Episode
From Massage Table to Closing Table
Pamela didn’t cold call her way into real estate. She started with the people she already knew—her massage therapy clients.
“One of my first real estate clients was a massage therapist client and friend.”
Why Pamela Sends Recipes Instead of Market Updates
Pamela swapped generic real estate postcards for monthly recipe cards that her clients actually save.
“If someone likes the recipe, that's going to stay there possibly for years.”
The Right Way to Send a BizBox
Pamela doesn’t ask if her clients need boxes. She just sends them.
“It’s not about the boxes… it’s about the surprise.”
Cookies, Pies, and Showing Up All Year Long
From her signature chocolate chip cookies at closings to a 250-pie Thanksgiving giveaway, Pamela finds ways to stay in front of her clients and their networks.
“It may not be just them, but it may be the people they refer out.”
Measuring Success by Families, Not GCI
Pamela doesn’t set income goals. She sets people goals.
“How many people did I help this year?”
Pamela’s Top Quote
“They buy from people who they know, like, trust, and are in flow with. Frequency of interaction.”
Listen to Pamela Bull’s Full Interview
Watch the full episode on YouTube
Ready to Grow a Referral-Based Business?
From pies and pop-bys to personal gestures that stick, Pamela shows that consistent, heartfelt touches are what create lasting relationships. And when the time comes for a thoughtful follow-up, the right closing gift can make all the difference.
That’s why many top Realtors use branded moving boxes, custom moving boxes, or closing gifts as part of their long-term strategy. A well-timed, personalized touch keeps your name in front of clients long after the move.
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June 06, 2025
Loving On Your People: How Pamela Bull Built an 85% Referral Business
Everyone in real estate talks about “great service.” But when Pamela Bull said it on the podcast, it didn’t sound like a buzzword—it sounded like a promise.
“I don’t really think of it as marketing. I just love on my people.”
That mindset has helped Pamela generate 85% of her business through referrals. Not with funnels or follow-up sequences. But through consistent care, genuine relationships, and thoughtful gestures that speak louder than any campaign ever could.
A Care Strategy—Not a CRM Strategy
Pamela’s approach isn’t about flashy ads or automation. She’s focused on one thing: staying in touch.
“You have to build those relationships… it’s not just about helping someone buy or sell a house, and then we’re done.”
Her routine is refreshingly personal:
- She delivers homemade cookies at closings and for pop-bys.
- She sends BizBoxes to clients without even telling them in advance.
- She hosts an annual Thanksgiving pie giveaway
