Monthly Archives: May 2025
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May 29, 2025
How Greg Anderson Turns Clients into Lifelong Referrals
Most Realtors fade from their clients’ lives once the deal is done. Not Greg Anderson.
He’s built a referral-driven business by showing up—year after year—with personal touches, thoughtful services, and creative follow-up events that genuinely serve his clients. As Greg puts it, “I treat them as trusted friends… even the ones who aren’t warm and fuzzy—I stay in their life like a friend.”
7 Ways Greg Builds Relationships that Keep Referring
This episode of Outside the Box unpacks Greg’s repeat and referral system, revealing client appreciation strategies you probably haven’t tried yet. Listen to the full interview here: Episode #7 with Greg Anderson.
1. Home Anniversary Cards
Yes, every year. Greg sends a personalized card to celebrate each client’s home purchase anniversary. It’s simple, thoughtful, and creates an annual moment of reconnection.
2. Thanksgiving Pie Parties
Greg and his team host an epic pie giveaway in a decorated
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May 23, 2025
How 700 Pies and a Bank Vault Created the Ultimate Thanksgiving Client Event
What if your next referral didn’t come from a postcard—but from a pumpkin pie?
Every Thanksgiving, veteran Realtor Greg Anderson helps transform an old bank vault into the most buzzed-about pie pickup spot in town. With over 700 pies, apple cider, music, and a warm “welcome back” for every guest, his client appreciation event has become a beloved tradition that keeps referrals rolling year after year.
As Greg says, “It’s a team event and then it’s an individual event because once the party starts... it’s the power of leveraging... so that the overall outcome is beneficial to all.”
Step 1: Start Planning Early
Greg begins organizing his pie giveaway in early October. He locks in the date, the venue, and his Costco pie order well ahead of time. That early prep prevents last-minute stress and ensures a smooth, welcoming experience.
“Our whole office gave out over 700 pies,” Greg shared. “It’s like the place to be.”
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May 16, 2025
Why Good Service Isn’t Good Enough: Lessons from Kelley Decowski on Earning Referrals That Last
What does it really take to turn a one-time client into a lifelong referral source? For Kelley Decowski, the answer is simple—but not easy: great service. Not good. Not okay. Great.
“You get repeat business and referrals by doing a great job, going above and beyond. Doing a good job is just doing what you were hired and paid to do.”
In Episode #6 of the Outside the Box podcast, Kelley breaks down exactly what that kind of service looks like—and why it matters more than ever in today’s competitive real estate market.
The Power of Experience: Why It’s Not About Perfection
Kelley doesn’t just aim for satisfied clients. She designs her entire client journey around one goal: creating an amazing experience that clients want to talk about.
“If you go to a bad restaurant, you tell 500 people and you post it on Facebook. If you have a good restaurant experience… you're probably not going to tell anybody.”
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May 09, 2025
Overcoming Shiny Object Syndrome: Why Kelley Decowski Doubled Down on Consistency
In a world full of real estate tools, CRMs, templates, and trends, it’s easy to feel like you’re always one app behind. But Kelley Decowski doesn’t chase the next big thing. She doubled down on what actually works: handwritten notes, personal calls, and staying visible to the people who already know and trust her.
“People get shiny object syndrome. Sometimes the things that are right in front of you—that your coworker has been doing for the past 10 years—there’s a reason they work. You just have to do them consistently.”
The Simplicity of a Proven System
Kelley has used the same CRM for over a decade—Referral Maker. Not because it's flashy, but because it’s focused. It supports the exact actions she knows generate repeat and referral business: handwritten notes, regular calls, and monthly value-driven touchpoints.
“I’ve used the same CRM for 10 years. It’s simple, and it works.”
The Secret? Rhythmic, Reliable
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May 02, 2025
The Sweetest Referral Strategy: Why Tim Langhauser Sends Brownies to Kids
What if the key to building a powerful referral-based business wasn’t just great service or clever marketing… but birthday brownies?
In Episode #5 of Outside the Box, Tim Langhauser shares the thoughtful, personal touches behind his wildly successful real estate business. At the heart of it all? A simple philosophy:
Referrals don’t happen by accident—they happen on purpose.
Tim doesn’t wait for referrals to happen. He creates them—through intentional systems, meaningful gifts, and staying top of mind with the people who matter most.
Why Kid-Focused Gifts Make a Big Impact
Tim and his wife run Compass Home Group in Maryland. Early in their careers, they made a decision: they weren’t just going to sell homes—they were going to build community.
“We mapped out our entire business… Once they become our client, how do we never let them go?”
Instead of focusing on transactions, they built systems to stay connected with
