A Thanksgiving Pie Giveaway
How 700 Pies and a Bank Vault Created the Ultimate Thanksgiving Client Event
What if your next referral didn’t come from a postcard—but from a pumpkin pie?
Every Thanksgiving, veteran Realtor Greg Anderson helps transform an old bank vault into the most buzzed-about pie pickup spot in town. With over 700 pies, apple cider, music, and a warm “welcome back” for every guest, his client appreciation event has become a beloved tradition that keeps referrals rolling year after year.
As Greg says, “It’s a team event and then it’s an individual event because once the party starts... it’s the power of leveraging... so that the overall outcome is beneficial to all.”
Step 1: Start Planning Early
Greg begins organizing his pie giveaway in early October. He locks in the date, the venue, and his Costco pie order well ahead of time. That early prep prevents last-minute stress and ensures a smooth, welcoming experience.
“Our whole office gave out over 700 pies,” Greg shared. “It’s like the place to be.”
Step 2: Don’t Go It Alone—Team Up
Real estate might feel like a solo sport, but Greg’s results prove otherwise. His brokerage works as a unit to co-host the event—splitting responsibilities, marketing, and pie pickups.
By teaming up, they create something far more memorable than one agent could pull off alone.
Step 3: Make It Personal
Clients RSVP in advance and pick their pie flavor ahead of time—apple or pumpkin. Greg makes sure each invite feels warm and intentional.
“When they come to the event, they are kind of really welcomed like a VIP kind of experience,” Greg explained.
Step 4: Turn Pickup into a Party
This isn’t a quick grab-and-go. It’s an event.
Clients walk into a decorated space filled with music, snacks, punch, hot chocolate, and treats for the kids. The pies are displayed inside a massive, picture-perfect bank vault—one of Greg’s signature touches.
“Some people just come to pick up a pie,” he said. “Others stay and chat—it’s totally casual, but it’s festive. They remember it every year.”
Step 5: Stay Consistent, Year After Year
Greg’s event didn’t become legendary overnight. It’s the consistency—every year, through every market—that builds momentum.
“If you can get everybody to come to one of your events, you’ve done your job,” he said. “Now everybody feels special.”
Why This Works: Real Relationships Drive Referrals
Greg’s philosophy is simple: “My goal is to have you as a client for life.” That means staying top of mind through genuine service—not just sales tactics.
Events like his Thanksgiving pie party aren’t just about giving thanks. They’re about giving value, staying visible, and deepening trust.
Listen to the Full Episode
To hear Greg’s full story—including how one thank-you note led to over 50 transactions—watch the full episode on YouTube:
Want Your Name on Their Pie?
Client events like these aren’t just about fun—they’re about staying top of mind in a way clients actually enjoy. And when it’s time to follow up, a thoughtful closing gift can make all the difference.
That’s why top Realtors use tools like branded moving boxes, custom moving kits, and personalized closing gifts. These little touches turn events into referrals—and clients into lifelong advocates.
