Stop Chasing Shiny Objects: Kelley Decowski’s Real Estate Success Comes from Consistency
Overcoming Shiny Object Syndrome: Why Kelley Decowski Doubled Down on Consistency
In a world full of real estate tools, CRMs, templates, and trends, it’s easy to feel like you’re always one app behind. But Kelley Decowski doesn’t chase the next big thing. She doubled down on what actually works: handwritten notes, personal calls, and staying visible to the people who already know and trust her.
“People get shiny object syndrome. Sometimes the things that are right in front of you—that your coworker has been doing for the past 10 years—there’s a reason they work. You just have to do them consistently.”
The Simplicity of a Proven System
Kelley has used the same CRM for over a decade—Referral Maker. Not because it's flashy, but because it’s focused. It supports the exact actions she knows generate repeat and referral business: handwritten notes, regular calls, and monthly value-driven touchpoints.
“I’ve used the same CRM for 10 years. It’s simple, and it works.”
The Secret? Rhythmic, Reliable Follow-Up
Every day starts with coffee, checking the MLS, and writing note cards. Kelley keeps her notes in the mailbox by 8 a.m. Then it’s on to calls and client touches.
“It really is just a matter of being consistent… if you consistently do the activities that nurture your database, you will get more referrals.”
Instead of trying to do everything, Kelley stays committed to a simple routine. And it’s that rhythm—not new tech—that drives results.
Working Your Sphere, Not Just Leads
Like many agents early on, Kelley tried to build her business by chasing open house leads and online inquiries. But eventually she had a lightbulb moment.
“I don’t think I realized I had this whole big network sitting right in front of me… I just need to reach out to them and ask them to help me.”
Now her best referrals come from old classmates, fellow parents, and friends from her church youth group. She nurtures those relationships through personal touches, not automated drips.
Turning Clients into Referring Fans
One-time clients become lifelong fans when the experience goes beyond what’s expected. Kelley sets a high bar from start to finish:
- She brings in a stager to prepare the home.
- She sends a cleaning crew at move-out.
- She delivers branded moving boxes so clients don’t have to scavenge for used ones.
“I send them their moving boxes so they don’t have to be, you know, stalking the back door at Walgreens trying to get the liquor boxes.”
She goes above and beyond—because that’s what gets remembered and shared.
Watch the Full Conversation with Kelley
Want to hear how Kelley structures her days, balances life and business, and builds her brand through consistency?
Watch Episode #6 of Outside the Box
Make a Lasting Impression—Every Time
Gifts, events, personal notes—they’re powerful when done consistently. But the best Realtors don’t stop at the transaction. They leave a lasting impression that keeps them top of mind.
That’s why top agents use branded moving boxes and custom moving kits. A memorable, thoughtful touch that reminds clients who to call—and who to refer—long after the move.
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