Why Tim Langhauser Sends Birthday Brownies to Kids (And Builds a Referral Machine Doing It)
The Sweetest Referral Strategy: Why Tim Langhauser Sends Brownies to Kids
What if the key to building a powerful referral-based business wasn’t just great service or clever marketing… but birthday brownies?
In Episode #5 of Outside the Box, Tim Langhauser shares the thoughtful, personal touches behind his wildly successful real estate business. At the heart of it all? A simple philosophy:
Referrals don’t happen by accident—they happen on purpose.
Tim doesn’t wait for referrals to happen. He creates them—through intentional systems, meaningful gifts, and staying top of mind with the people who matter most.
Why Kid-Focused Gifts Make a Big Impact
Tim and his wife run Compass Home Group in Maryland. Early in their careers, they made a decision: they weren’t just going to sell homes—they were going to build community.
“We mapped out our entire business… Once they become our client, how do we never let them go?”
Instead of focusing on transactions, they built systems to stay connected with clients year-round. One of the most impactful parts of that system? Making the kids feel special.
“The kid gets it in the mail... You build the connection through the kids, and then all their families become legs of our own family.”
How He Gathers the Right Info (Without It Feeling Creepy)
So how does Tim even know all these birthdays?
When a new client joins, they fill out a VIP tracking form with birthdays, preferences, and fun facts. This lets Tim’s team tailor each touchpoint and avoid generic or mismatched gifts.
From Brownies to Big Mouths
Those brownie boxes are just one small part of a much bigger strategy: the Big Mouth Club.
“We want big mouths to have a big mouth about what we do.”
It’s not just a catchy name. It’s a real community—clients get invited to events, newsletters, raffles, and more. Some have never even bought or sold with Tim… but they refer constantly.
Show Up. Stay Personal. Be Remembered.
If you take one thing from Tim’s story, it’s this: people remember how you make them feel. You don’t need to be loud or flashy. You just need to be present—and personal.
When your name comes up—at a birthday party, school event, or casual dinner—you’ll be the first one they call.
Listen to the Full Episode
Want to hear exactly how Tim built his referral machine—without ever feeling “salesy”? Hear all the strategies, stories, and systems on Episode #5 of Outside the Box.
Watch Tim Langhauser on YouTube
Final Thought (And a Gift-Worthy Reminder)
Events like these aren’t just about fun—they’re a smart way to build lasting client relationships. And when the time comes for a thoughtful follow-up, the right closing gift can make all the difference.
That’s why many top Realtors use branded moving boxes and custom moving boxes as part of their gifting strategy. A well-timed, personalized touch keeps your name in front of clients long after the move.
Explore ideas at BizBoxInc.com, or check out our top picks:
