One Way to Kill Your Referral Business
The Fastest Way to Kill Your Referral Business
Justin said it best—agents love to soft flex about how busy they are. But what if that humblebrag is actually costing you referrals?
Picture this: A client asks how things are going, and you casually drop, “Oh man, I’m swamped right now—so many deals in the pipeline!” Seems harmless, right? Maybe even a little impressive?
Not to your client.
To them, it sounds like: “I don’t have time for you.” Even worse? It might make them hesitate before sending you a referral. After all, why would they introduce their friend to someone who already seems overloaded?
The #1 Reason Clients Don’t Refer Their Agent
It’s not just about what you say—it’s about how you make people feel.
If a client ever feels like they’re adding to your stress or that they’re competing for your attention, they won’t be excited to refer their friends. But when they feel valued, prioritized, and genuinely cared for, they’ll go out of their way to send business your way.
Instead of flexing about being slammed, shift the narrative:
- Instead of: “I’m so busy right now.” → Say: “I love what I do, and I’m excited to help you through this process!”
- Instead of: “I’ve got so many deals going at once.” → Say: “I’m always here for my clients whenever they need me.”
A small shift in language makes a huge difference in how clients perceive you—and whether they trust you enough to send referrals.
How to Ensure Clients Continue to Send Referrals
- Be Fully Present: When talking to clients, give them your undivided attention. No multitasking. No distractions. Just genuine engagement.
- Check In Often: Even if they don’t reach out, proactive communication reassures clients and keeps you top of mind.
- Make Them Feel Like Your Only Client: Even when you're juggling multiple deals, ensure they never feel like they’re competing for your attention.
- Use the Right Language: Instead of “I’m so busy,” try “I’m excited to help you through this process.” Small tweaks make a big difference.
- Show Appreciation: A simple thank-you text or small gesture can make clients feel valued and encourage future referrals.
The agents who build businesses that run on referrals aren’t necessarily the busiest—they’re the ones who make every client feel like they are their most important client.
Listen to the Full Episode
In Episode #1 of Outside the Box, Rachelle Peters shares how top agents create unforgettable client experiences that generate consistent referrals. Learn the strategies that turn happy clients into your best marketing tool.
And when it’s time to show appreciation, consider branded moving boxes or custom moving boxes—a simple yet powerful way to stay top of mind long after the move.
